Salon apps have already been around for some time now,
however new features are allowing app users to have the convenience of an app
without being constantly bombarded with promotions that are often times too
frequent. These features, along with the growing number of mobile app
developers are increasing the interest in salon apps for mobile platforms.
While mobile apps are a great way to connect businesses with
their clients, often times an over-aggressive marketing strategy can be an
annoyance to the customer and mobile app user. Geo-fencing, one of the most
exciting new features available with salon apps, helps prevent business owners
from falling into this ill-fated habit. Geo-fencing allows the salon owner to
place an virtual perimeter around the salon. This dynamic perimeter can be any
of any shape and radius from the location. When a mobile app user enters within
this perimeter, only then will a notification for an event or promotion be sent
to them.
So how does this work in practice? Let's say your salon just
received a new hair product and you want to promote it with a discount to your
first 50 customers. By activating a geo-fence notification you can interest
only those geographically closest to your salon. When one of your salon app users
enters within the perimeter, they are notified of the promotion. Because they
are close to your salon they are more likely to respond to and take advantage
of it than someone who is a considerable distance away.
Or let's say you're downtown salon is hosting a style party.
Instead of sending a mass Push Notification to every salon app user, many of
whom may not be in the city that day, you can have it set as a geo-fence
notification. When a user enters this perimeter they are notified about the
event, giving them an opportunity to schedule and plan their day to fit your
event into it.
Salon apps are only improving and evolving as time and
technology progress. By taking advantage of the new features that becomes
available, salon owners are acquiring the knowledge and tools to market and
strategize their business in a reasonable manner. Simultaneously, mobile app
users are finding that business apps, especially those with push notifications,
don't have to be as intrusive as presumed.